Of privacy pros report “locating unstructured personal data” as the most challenging issue in fulfilling subject requests. Of American consumers decide against using a product or service if they feel the company collects too much personal data. Of shoppers will prioritize brand trust over price when purchasing a product. Because a data map keeps track of where and how your company processes consumers’ data, you are taking steps to earn consumers’ trust. Effectiveĭata mapping tools are key to being ready for tomorrow’s regulations.ĭata mapping is not just a formality to check off your compliance to-do list. Though privacy laws will continue to evolve, one thing is certain: data-driven businesses will need nimble compliance ops. Virginia to Brazil, new and upcoming laws are demanding that businesses account for all processing of personal data. California’s CCPA and its upcoming CPRA strongly resemble the GDPR. Since GDPR went into effect in 2018, a growing trend of strong privacy law has swept the globe. Companies must not only build systems to respect these rights but also maintain an account of how personal data flows through the company.ĭata mapping is not going away anytime soon.
They also grant consumers rights to access, correct, or delete their personal information stored by a company. Laws like GDPR require that data-driven businesses build a record of their data-processing activities. Below, we dive deeper into the reasons data mapping supports legal compliance and builds user trust. In this environment, data mapping is an essential piece of your compliance ops and a demonstration to your users that you respect their data.
At the same time, more and more data privacy laws are emerging across the globe. Data is the fuel for modern enterprise, and will only continue to be more essential. Is this just a nice-to-have? Not if you do business in Europe, California, or an ever-growing list of regions around the world. To account for all of these data flows, companies must create a record of the data processing happening in-house and in any third-party apps. Companies increasingly use third-party tools to process data about consumers' health, finances, and more. Across industries, data flows are growing larger and becoming more complex. Data mapping does the same thing for every cell of PII in every business database. In finance, the company balance sheet provides a high-level accounting of every dollar in a business.
Why does my company collect and process this data?.What personal data does my company collect?.However, the concept is the same: it's a thorough record of the data processing that your company conducts.ĭata mapping requires answers to basic questions including: You might hear a data map called a data flow mapping, a data inventory, an Article 30 assessment (under GDPR), or a personally identifiable information disclosure (under CCPA). More than ever, consumers and laws demand that companies account for all the ways they handle consumers' data.
An up-to-date data map is vital for compliance with modern data privacy regulations – like In the world of data privacy, data mapping is the process of inventorying the personal data in your business systems.
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